Cults thrive on our vulnerabilities, and a good demonstration of just how vulnerable we all are was given in a series of experiments conducted by social psychologist Solomon Asch in the 1950s.
In this video you can watch a modern reproduction of the experiment. All involved are “confederates”, except for the one person who is the unsuspecting subject.
Asked about a simple obvious question, everyone will give correct answers at first, but then will start to give unanimously wrong answers. Again and again.
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Scary! Just goes to show how easy it is to manipulate and hypnotise a group of supposedly intelligent people!